Rikard Kullberg opened KULLBERG in autumn 2022 after having lived in Switzerland for more than 20 years. He always felt there was a lack of boutiques offering smart casual wear for men, where the price is reflected in the craftsmanship and material, not in a logo. 
Many of the brands at KULLBERG are new to Switzerland, and although they are mainly from Italy, the design and spirit of the store is distinctly Scandinavian. The selection is well adapted to the casual dress code that has become the new office wear. The boutique is aimed at slower consumption, where the rule is quality over quantity. The clothes can be worn to dress up or down depending on the occasion and are suitable for multiple seasons.